Send-time 86%
Best send window this week
Tuesday 9–10am and Thursday 6–7pm are driving 22% higher open rates across your dormant segment. Consider shifting the Reactivation workflow sends.
Churn 79%
184 contacts at rising churn risk
Engagement is decaying for 184 previously-warm contacts. Enrolling them in a re-engagement workflow now could recover an estimated 31 conversations.
Propensity 82%
512 high-propensity contacts
512 contacts score above 80 for likelihood-to-respond. Prioritising them first could front-load early wins in the Dormant Reactivation play.
Segments 68%
New behavioural cluster detected
A cluster of 96 "renewal-soon, high-value" contacts behaves distinctly. We recommend a dedicated segment and a tailored sequence.
Insights are illustrative in this preview. The AI layer is wired and ready — toggle optimisation on a workflow to let it act.