Customers
JH
James Hall
dormantjames.hall12@example.com · +447917868174
- Source
- mailchimp
- Last contacted
- 22 Aug 2025
- Mortgage renewal
- 11 Sept 2026
- Loan value
- £474,000
- Region
- London
- Added
- 02 Sept 2023
buy-to-let no-reply-90d
Activity
-
Email opened — "It's been a while"
22 Aug 2025
-
Enrolled in Dormant Reactivation
02 Sept 2023
-
Imported from mailchimp
02 Sept 2023
AI scoring How these are scored
The model scores each contact 0–100 from their engagement history, recency of last contact, source quality, and profile signals (loan value, renewal timing).
Likelihood to respond — higher is better. Churn risk — higher means more likely to go cold. Scores refresh as new activity arrives.
Likelihood to respond 92
Churn risk 29
What's driving likelihood to respond
Engagement history 87
Recency of contact 96
Source quality 84
Profile & loan fit 84
Renewal timing 93
What's driving churn risk
Time since engagement 41
Contact frequency 19
Channel responsiveness 32
Relationship tenure 35
Best send time
Thu 7:00pm
Recommended next step
High propensity — prioritise for the warm introduction sequence with a broker follow-up.