Customers
CW
Charlie Ward
dormantcharlie.ward5@example.com · +447684299448
- Source
- smartr
- Last contacted
- 04 Jul 2024
- Mortgage renewal
- 29 Dec 2026
- Loan value
- £719,000
- Region
- Scotland
- Added
- 04 Jul 2023
Activity
-
Email opened — "It's been a while"
04 Jul 2024
-
Enrolled in Dormant Reactivation
04 Jul 2023
-
Imported from smartr
04 Jul 2023
AI scoring How these are scored
The model scores each contact 0–100 from their engagement history, recency of last contact, source quality, and profile signals (loan value, renewal timing).
Likelihood to respond — higher is better. Churn risk — higher means more likely to go cold. Scores refresh as new activity arrives.
Likelihood to respond 93
Churn risk 81
What's driving likelihood to respond
Engagement history 85
Recency of contact 100
Source quality 86
Profile & loan fit 99
Renewal timing 100
What's driving churn risk
Time since engagement 80
Contact frequency 84
Channel responsiveness 71
Relationship tenure 80
Best send time
Sun 5:00pm
Recommended next step
High propensity — prioritise for the warm introduction sequence with a broker follow-up.