Customers
EH
Emily Harris
dormantemily.harris52@example.com · +447480837488
- Source
- smartr
- Last contacted
- 08 Aug 2025
- Mortgage renewal
- —
- Loan value
- £711,000
- Region
- Midlands
- Added
- 08 Aug 2023
no-reply-90d remortgage referral
Activity
-
Email opened — "It's been a while"
08 Aug 2025
-
Enrolled in Dormant Reactivation
08 Aug 2023
-
Imported from smartr
08 Aug 2023
AI scoring How these are scored
The model scores each contact 0–100 from their engagement history, recency of last contact, source quality, and profile signals (loan value, renewal timing).
Likelihood to respond — higher is better. Churn risk — higher means more likely to go cold. Scores refresh as new activity arrives.
Likelihood to respond 97
Churn risk 90
What's driving likelihood to respond
Engagement history 84
Recency of contact 100
Source quality 84
Profile & loan fit 85
Renewal timing 100
What's driving churn risk
Time since engagement 97
Contact frequency 75
Channel responsiveness 84
Relationship tenure 76
Best send time
Wed 12:00pm
Recommended next step
High propensity — prioritise for the warm introduction sequence with a broker follow-up.