Customers
LG
Lily Green
dormantlily.green39@example.com · +447476866433
- Source
- manual
- Last contacted
- 06 Jan 2024
- Mortgage renewal
- 22 Mar 2026
- Loan value
- £572,000
- Region
- South East
- Added
- 03 Mar 2025
no-reply-90d
Activity
-
Email opened — "It's been a while"
06 Jan 2024
-
Enrolled in Dormant Reactivation
03 Mar 2025
-
Imported from manual
03 Mar 2025
AI scoring How these are scored
The model scores each contact 0–100 from their engagement history, recency of last contact, source quality, and profile signals (loan value, renewal timing).
Likelihood to respond — higher is better. Churn risk — higher means more likely to go cold. Scores refresh as new activity arrives.
Likelihood to respond 96
Churn risk 33
What's driving likelihood to respond
Engagement history 87
Recency of contact 83
Source quality 100
Profile & loan fit 86
Renewal timing 91
What's driving churn risk
Time since engagement 27
Contact frequency 19
Channel responsiveness 42
Relationship tenure 22
Best send time
Mon 8:00am
Recommended next step
High propensity — prioritise for the warm introduction sequence with a broker follow-up.