Customers
AJ
Amelia Jones
dormantamelia.jones44@example.com · +447780503700
- Source
- mailchimp
- Last contacted
- 03 Jul 2025
- Mortgage renewal
- 04 Sept 2026
- Loan value
- £600,000
- Region
- South East
- Added
- 30 Aug 2022
referral
Activity
-
Email opened — "It's been a while"
03 Jul 2025
-
Enrolled in Dormant Reactivation
30 Aug 2022
-
Imported from mailchimp
30 Aug 2022
AI scoring How these are scored
The model scores each contact 0–100 from their engagement history, recency of last contact, source quality, and profile signals (loan value, renewal timing).
Likelihood to respond — higher is better. Churn risk — higher means more likely to go cold. Scores refresh as new activity arrives.
Likelihood to respond 90
Churn risk 33
What's driving likelihood to respond
Engagement history 97
Recency of contact 98
Source quality 76
Profile & loan fit 100
Renewal timing 79
What's driving churn risk
Time since engagement 42
Contact frequency 22
Channel responsiveness 21
Relationship tenure 29
Best send time
Mon 8:00am
Recommended next step
High propensity — prioritise for the warm introduction sequence with a broker follow-up.