Customers
AJ
Adam Jones
dormantadam.jones8@example.com · +447156425751
- Source
- mailchimp
- Last contacted
- 14 Jan 2024
- Mortgage renewal
- 01 Apr 2026
- Loan value
- £505,000
- Region
- North West
- Added
- 08 Jul 2024
remortgage renewal-soon
Activity
-
Email opened — "It's been a while"
14 Jan 2024
-
Enrolled in Dormant Reactivation
08 Jul 2024
-
Imported from mailchimp
08 Jul 2024
AI scoring How these are scored
The model scores each contact 0–100 from their engagement history, recency of last contact, source quality, and profile signals (loan value, renewal timing).
Likelihood to respond — higher is better. Churn risk — higher means more likely to go cold. Scores refresh as new activity arrives.
Likelihood to respond 87
Churn risk 8
What's driving likelihood to respond
Engagement history 96
Recency of contact 73
Source quality 90
Profile & loan fit 72
Renewal timing 87
What's driving churn risk
Time since engagement 6
Contact frequency 15
Channel responsiveness 6
Relationship tenure 20
Best send time
Sat 10:00am
Recommended next step
High propensity — prioritise for the warm introduction sequence with a broker follow-up.