Customers
AR
Adam Roberts
dormantadam.roberts28@example.com · +447641131378
- Source
- mailchimp
- Last contacted
- 26 Sept 2025
- Mortgage renewal
- 28 Jul 2026
- Loan value
- £504,000
- Region
- Midlands
- Added
- 12 Jul 2023
self-employed
Activity
-
Email opened — "It's been a while"
26 Sept 2025
-
Enrolled in Dormant Reactivation
12 Jul 2023
-
Imported from mailchimp
12 Jul 2023
AI scoring How these are scored
The model scores each contact 0–100 from their engagement history, recency of last contact, source quality, and profile signals (loan value, renewal timing).
Likelihood to respond — higher is better. Churn risk — higher means more likely to go cold. Scores refresh as new activity arrives.
Likelihood to respond 85
Churn risk 8
What's driving likelihood to respond
Engagement history 98
Recency of contact 87
Source quality 95
Profile & loan fit 100
Renewal timing 95
What's driving churn risk
Time since engagement 23
Contact frequency 6
Channel responsiveness 20
Relationship tenure 6
Best send time
Tue 9:00am
Recommended next step
High propensity — prioritise for the warm introduction sequence with a broker follow-up.